Mission-Driven Brand Partnerships
Just Care More is a 501(c)(3) nonprofit. We don't sell ad space. We build real partnerships with brands that share our conviction: that people in recovery, reentry, and crisis deserve to be seen - and supported - not just marketed to.
Start a ConversationJust Care More is a 501(c)(3) nonprofit that uses adventure and extreme sports as the tool to fight for mental health. We work with brands two ways: as a cause and CSR partner, where your support funds programs for people managing PTSD, meth addiction, and reentry after incarceration, and as a story partner, where your brand joins a real expedition being filmed by our in-house studio.
We reach over 570,000 people across 80+ countries. Our videos have earned over 500 million lifetime views. Every partnership is built around work that is already happening, not a campaign invented for a sponsor.
Partnerships start at hello@justcaremore.org. EIN 47-3874536.
Our Community
The Battling Monsters movement serves people in the hardest chapters of their lives - people who need practical tools, not slogans. This is a high-trust audience: they follow us because what we do is real.
People navigating active recovery and early sobriety - seeking daily tools, community, and a framework that meets them where they are.
People rebuilding after federal and state incarceration - reentry, second chances, and life after the system.
People managing trauma, PTSD, and chronic mental health challenges - often underserved by traditional clinical approaches.
Spouses, parents, and friends supporting someone who is fighting. This audience is motivated, loyal, and actively looking for ways to help.
Young people in at-risk environments - reached through Camp Care More and the broader Battling Monsters movement online.
Athletes, climbers, BASE jumpers, and outdoor enthusiasts who follow Jamie Leibert's expeditions and connect recovery with physical challenge.
Partnership Options
We don't do banner ads or pay-to-play placements. Every partnership is mission-aligned - your brand shows up where it genuinely makes sense for our community and yours.
Align your corporate social responsibility program with a verified 501(c)(3) doing work your team can be proud of. Tax-deductible giving, impact reporting, and co-branded mission visibility.
Best for: corporate giving programs, ESG reporting, employee engagement
Integrate your brand into the Battling Monsters story - through documentary content, social campaigns, podcast sponsorship, or expedition storytelling. Authentic reach into a high-trust audience. Films are produced in-house by Just Care More Media House.
Best for: outdoor gear, wellness, apparel, insurance, finance
Provide products, gear, services, or experiences that directly support our programs and community. We document the impact and share it with your audience.
Best for: outdoor gear, food, tech, transportation, health products
Bring Jamie Leibert to your corporate event, conference, or leadership retreat. An adventure athlete and filmmaker most recently commissioned by National Geographic (Disney), who spent 4 years in federal prison and rebuilt from the inside out.
Best for: leadership conferences, mental health awareness events, company all-hands
Common Questions
A brand can partner with Just Care More through a cause or CSR partnership, a campaign sponsorship, or by joining a film already in production. Cause partners fund direct programs for people managing PTSD, addiction, and reentry after incarceration. Campaign partners support a specific piece of work, such as a film release or an expedition. In every case the partnership attaches to real work our team is already doing, which is why the storytelling holds up.
A CSR partnership includes named recognition on the work it supports, content your team can use internally and externally, and a measurable account of what the support funded. Because we are a 501(c)(3), contributions are tax deductible where applicable. We are a Candid Platinum Transparency organization, so a diligence team can verify our finances and governance before signing anything.
Because the story gets told properly. Just Care More Media House is our in-house film studio, so the work your partnership supports is filmed, finished and distributed by the same organization doing the programs. There is no agency in between, no separate production budget, and no gap between what happened and what gets published.
We serve people managing PTSD, meth addiction, and reentry after incarceration, primarily through Battling Monsters, a mental health movement, along with Camp Care More and Feed A Stray A Day. Battling Monsters was founded by adventure athlete and filmmaker Jamie Leibert, who manages a meth addiction every day and served four years in federal prison.
Yes. The audience is not an outdoor audience, it is a recovery and mental health audience that follows adventure. Partners have come from categories with no obvious connection to climbing or flying. What matters is whether the brand actually wants to be attached to this subject, because our audience can tell the difference immediately.
Email hello@justcaremore.org with the outcome you are trying to reach. We will tell you within one reply whether we are a fit. If we are not, we will say so.
Get In Touch
Tell us about your organization and what kind of partnership you have in mind. We read every message and respond within 48 hours.
Thank you for reaching out. We'll review your inquiry and get back to you within 48 hours.
For urgent requests, email us directly at hello@justcaremore.org.