Just Care More Media House

FILMS PEOPLE CAN'T
LOOK AWAY FROM.

Most brand content gets scrolled past. We make adventure films starring our own lives, Jamie living the story, Sandra behind the camera, and every dollar fights for mental health.

Start Your Film Watch the Reel

Named and quoted by Global Times, featured by the China State Council Information Office and Guizhou's official tourism account, and pictured by NBC for jumping the world's HIGHEST bridge, Huajiang Grand Canyon Bridge in Guizhou, China.

500M+
Lifetime views worldwide
139M
Organic reach in 2023
80+
Countries
Five-figure
Commissioned series (Tessan)
The Guide

A Filmmaker Couple

Jamie Leibert is the star, the adventure athlete and storyteller in front of the lens. Sandra Zinovyev is the main camera operator, director of photography, and editor behind it. They've spent years learning what makes people stop scrolling and feel something, which means every Media House production gets access no outside crew can get. The athlete is the story. The camera is family. Every project also funds Just Care More, the 501(c)(3) nonprofit behind the Battling Monsters mission.

Jamie Leibert and Sandra Zinovyev, the Just Care More Media House filmmaker couple, in the field
Our Format

We Don't Make Films for Companies

"We make films about our own adventures. Jamie is the athlete and storyteller in front of the lens, Sandra is the director of photography behind it, told through the places our travels take us. Brands and destinations don't commission a film about themselves, they join ours. Tessan didn't buy an ad, they powered our search for the perfect adventure."

No work-for-hire. No corporate videos. No product films. Partners get presented-by or powered-by credit, their destination or product woven into our real story, and licensing and usage per deal.

Properties

What We're Making Now

A studio built on the Red Bull Media House model: owned properties, not one-off ads.

El Monstruo
A Battling Monsters film. Feature production begins February 2027 in Cochamo, Chilean Patagonia. An attempt at a first ascent and flight, and a story about the daily fight with the monster.
Watch the Progress →
Desert Intervention
A desert survival and mental health program, told on film. Adventure as the tool, the desert as the setting.
Watch →
WatchThe Wild Path
The Wild Path
A wilderness mental health program. Real people, real terrain, the same daily framework Jamie built for himself.
Watch →
Tessan Adventure Series
Shooting Wrapped July 2026, Now in Post-Production
Commissioned by Tessan. The goal: find the perfect adventure in 30 days in Switzerland. Just Care More Media House's first commissioned branded series.
The Plan

Three Steps to a Story People Feel

1
Tell Us Your Story Goal
Submit an inquiry. What's the brand or destination, and what do you want people to feel.
2
Your Brand Joins Our Adventure
Jamie lives the story. Sandra shoots it. In places no other crew can go.
3
You Own a Story People Feel
And you fund a mental health mission by doing it. 100% of proceeds go to Just Care More programs.
Who We Work With

For Destinations and For Brands

For Destinations

Films that move travelers, not just impressions. We're building an upcoming slate across Europe, Asia, and South America built to make tourism boards' destinations unforgettable on screen.

For Brands

A commissioned series like the one we built for Tessan: your brand woven into a real adventure, told by the athlete actually living it, not an actor reading a script.

The Slate

Upcoming Productions

One partner per production. Statuses are honest: in development means unfunded, filming means confirmed attendance, in production means committed and underway.

Dolomites, Italy
September 2026
In Pre-Production
An alpine climb-and-fly film in the Dolomites' spires.
Partner with This Production →
KL Tower, Malaysia
October 2026
Filming, Invited Athlete
An invited-athlete jump from one of Southeast Asia's tallest towers.
Partner with This Production →
Guizhou Bridge Games, China
October 2026
Filming
Jamie returns as the athlete from the 2025 world's-HIGHEST-bridge invitational at Huajiang Grand Canyon Bridge, covered by Xinhua and China Daily.
Partner with This Production →
Himalaya, Pokhara, Nepal
November 2026
In Development
A high-altitude climb-and-fly film in the shadow of the Annapurna range.
Partner with This Production →
Wadi Rum, Jordan
Window Open
In Development, One Partner
A desert climb-and-fly film in Jordan's red-sand valley.
Partner with This Production →
Patagonia Overland, Chile/Argentina
December 2026 - February 2027
In Development
An overland route through Patagonia's fjords and peaks, alongside the El Monstruo production window.
Partner with This Production →
El Monstruo, Cochamo, Patagonia
Production February 2027
In Production
The flagship Battling Monsters feature film. A first-attempt climb and flight, and the daily fight behind it.
Watch the Progress →

A studio owned by a nonprofit.
100% of proceeds fund Just Care More programs.

Start Your Film

Tell Us Your Story Goal

Brands and destination marketers: describe your story goal below. We'll follow up to design the film around it.

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