About Us

We Are Just Care More

A 501(c)(3) nonprofit built on a simple belief - that caring more about people, animals, and community is the only way through. We run programs. We tell stories. We show up.

2015
Founded
80+
Countries Reached
13
Years in the System
4
Programs Running
501(c)(3)
EIN 47-3874536
Jamie Leibert - Captain Manicorn, founder of Just Care More

Jamie Leibert - Captain Manicorn

The Founder

Jamie Leibert
aka Captain Manicorn

Jamie Leibert did not come from a background that should have produced an adventure athlete, a nonprofit founder, or a filmmaker. He came from group homes. He came from the streets. He spent 13 years moving through a system that rarely expects much from the people inside it.

He was deep in a meth addiction when he was arrested. He spent four years in federal prison. When he got out, he had no obvious reason to believe things could be different. Most people in that position do not get a second act.

Jamie got his through movement.

He discovered adventure sports - BASE jumping, wingsuit flying, paragliding - and found in them the same daily discipline that prison had stripped away. The monster did not disappear. He just learned a different relationship with it. Show up. Struggle. Suck less. Repeat.

He took that framework and built a mission around it. If extreme movement could rebuild him, maybe it could help others. That idea became Battling Monsters. That mission became Just Care More, Inc., a 501(c)(3) nonprofit founded in 2015.

Today Jamie is an adventure athlete and filmmaker who has climbed and flown in more than 80 countries, most recently commissioned by National Geographic (Disney) for a wingsuit segment over the Swiss Alps. He took bronze at Norway's 2016 Extreme Games in Voss, the only non-Norwegian to place, and jumped the world's highest bridge at China's 2025 invitational, coverage that ran on Xinhua, China Daily, and Global Times as news. He runs Just Care More Media House, a film studio owned by a mental health nonprofit, with his wife and co-lead Sandra Zinovyev. His videos have earned 500 million+ lifetime views worldwide across Facebook, YouTube, and Instagram. His next production, El Monstruo, is an attempt at a world first in Patagonia. He speaks to audiences about mental health, addiction recovery, and what it actually takes to face the hardest version of yourself.

He manages his meth addiction every day. That is not a past chapter. It is the ongoing work. And it is exactly why he can stand in front of someone who is suffering and say: I know what this is. And I know you can face it.

Show up. Struggle. Suck less. Repeat.

The Battling Monsters daily mantra.

Read Jamie Leibert's full story →

The Organization

Who We Are

Just Care More, Inc. is a federally recognized 501(c)(3) nonprofit. Every dollar donated goes directly toward programs that serve people in addiction recovery, reentry from incarceration, at-risk youth, and animals in need.

Founded 2015
Status 501(c)(3) Public Charity
EIN 47-3874536
Founder Jamie Leibert (Captain Manicorn)
The Movement

Battling Monsters

Battling Monsters is the organizing force behind everything Just Care More does. The premise is direct: we all have monsters - addiction, fear, shame, trauma, circumstance. The work is learning to face them instead of run.

Through storytelling, adventure-based programming, and real community, the Battling Monsters movement meets people where they are and walks alongside them toward something better. There is no finish line. It is daily work.

The film documenting this movement is El Monstruo - a Battling Monsters film. The book is in progress. The daily practice is free and starts at /battling-monsters.

What We Do

Our Programs

Just Care More runs four programs - each grounded in the belief that care, shown up consistently, changes outcomes.

Jamie Leibert speaking on stage about addiction recovery and mental health -- founder of the Battling Monsters movement Flagship Program

Battling Monsters

PTSD management, post-incarceration reentry, and the daily battle to stay human. Built on Jamie Leibert's story - 25% of his life in the system, meth addiction, 4 years federal prison, 6 months solitary. Not a recovery program. A daily management program.

Explore the Movement →
Captain Manicorn -- Jamie Leibert wingsuit flying over the Jungfrau Alps in Switzerland during the Captain Manicorn documentary series Content & Documentary

Captain Manicorn

The documentary series that started it all. Jamie and Sandra on a multi-year road trip using wingsuit BASE jumping as a tool to spread the Battling Monsters message. 500M+ views worldwide. BBC, Fox 32 Chicago, and counting.

Explore the Series →
Camp Care More -- youth adventure program by Just Care More, at-risk youth with skydiving gear and Just Care More gear Proven Program · Since 2017

Camp Care More

Just Care More's original programming - adventure sports camps for at-risk youth. Giving kids a new outlook on life and the tools to live as positive contributors in their communities. The proof of work that shows grant reviewers we were never just talk.

Program History →
Feed A Stray A Day -- Jamie Leibert crouching to feed a stray dog in Jordan as part of the global community movement active in 80+ countries Community Movement · 80+ Countries

Feed A Stray A Day

Jamie and Sandra started #FeedAStrayADay - providing food, affection, and flea/tick medication to strays in the countries they pass through. Three-legged rescue dog Journey leads by example: you show up on what you've got, every single day.

Join the Movement →
Journey -- three-legged rescue dog and heart of the Just Care More Feed a Stray a Day program
The Dog

Journey.

Found on the road. Three legs. Zero complaints. Journey is the heart of Feed a Stray a Day and proof that caring more does not stop at the human edge.

Every stray animal Journey meets gets fed. Every person in the movement who meets Journey gets reminded that the smallest acts of care add up to something real.

Care More With Us

Whether you need help, want to give, or just want to be part of something real - the door is open.

I Need Help Donate → Get In Touch

Start today. It's free.

You don't have to figure this out alone.

Get Monster Management: The Daily Framework, the whole five-minute daily practice, sent directly to you. Free, from Just Care More, a 501(c)(3).

How should I reach you?

Or hit reply on any email I send you and tell me the one monster you are fighting right now. I read every one. - Jamie

Other ways in

Need something right now?

📱

Crisis Support: 988

If you are in crisis, call or text 988 anytime. The 988 Suicide & Crisis Lifeline is free, confidential, and available 24/7.

👥

Join the Community

Find people doing the same daily work at @BattlingMonsters on Instagram.

💌

Contact Us

Reach us at hello@justcaremore.org. We read every message.

💰

Support the Mission

Just Care More is 100% funded by donors. Donate here. Tax-deductible, 501(c)(3).

If you are in crisis, call or text the 988 Suicide & Crisis Lifeline anytime. This is not a crisis line. For immediate help, use 988.