A 501(c)(3) nonprofit built on a simple belief - that caring more about people, animals, and community is the only way through. We run programs. We tell stories. We show up.
Jamie Leibert - Captain Manicorn
Jamie Leibert did not come from a background that should have produced an adventure athlete, a nonprofit founder, or a filmmaker. He came from group homes. He came from the streets. He spent 13 years moving through a system that rarely expects much from the people inside it.
He was deep in a meth addiction when he was arrested. He spent four years in federal prison. When he got out, he had no obvious reason to believe things could be different. Most people in that position do not get a second act.
Jamie got his through movement.
He discovered adventure sports - BASE jumping, wingsuit flying, paragliding - and found in them the same daily discipline that prison had stripped away. The monster did not disappear. He just learned a different relationship with it. Show up. Struggle. Suck less. Repeat.
He took that framework and built a mission around it. If extreme movement could rebuild him, maybe it could help others. That idea became Battling Monsters. That mission became Just Care More, Inc., a 501(c)(3) nonprofit founded in 2015.
Today Jamie is an adventure athlete and filmmaker who has climbed and flown in more than 80 countries, most recently commissioned by National Geographic (Disney) for a wingsuit segment over the Swiss Alps. He took bronze at Norway's 2016 Extreme Games in Voss, the only non-Norwegian to place, and jumped the world's highest bridge at China's 2025 invitational, coverage that ran on Xinhua, China Daily, and Global Times as news. He runs Just Care More Media House, a film studio owned by a mental health nonprofit, with his wife and co-lead Sandra Zinovyev. His videos have earned 500 million+ lifetime views worldwide across Facebook, YouTube, and Instagram. His next production, El Monstruo, is an attempt at a world first in Patagonia. He speaks to audiences about mental health, addiction recovery, and what it actually takes to face the hardest version of yourself.
He manages his meth addiction every day. That is not a past chapter. It is the ongoing work. And it is exactly why he can stand in front of someone who is suffering and say: I know what this is. And I know you can face it.
The Battling Monsters daily mantra.
Just Care More, Inc. is a federally recognized 501(c)(3) nonprofit. Every dollar donated goes directly toward programs that serve people in addiction recovery, reentry from incarceration, at-risk youth, and animals in need.
Battling Monsters is the organizing force behind everything Just Care More does. The premise is direct: we all have monsters - addiction, fear, shame, trauma, circumstance. The work is learning to face them instead of run.
Through storytelling, adventure-based programming, and real community, the Battling Monsters movement meets people where they are and walks alongside them toward something better. There is no finish line. It is daily work.
The film documenting this movement is El Monstruo - a Battling Monsters film. The book is in progress. The daily practice is free and starts at /battling-monsters.
Just Care More runs four programs - each grounded in the belief that care, shown up consistently, changes outcomes.

PTSD management, post-incarceration reentry, and the daily battle to stay human. Built on Jamie Leibert's story - 25% of his life in the system, meth addiction, 4 years federal prison, 6 months solitary. Not a recovery program. A daily management program.
Explore the Movement →
The documentary series that started it all. Jamie and Sandra on a multi-year road trip using wingsuit BASE jumping as a tool to spread the Battling Monsters message. 500M+ views worldwide. BBC, Fox 32 Chicago, and counting.
Explore the Series →
Just Care More's original programming - adventure sports camps for at-risk youth. Giving kids a new outlook on life and the tools to live as positive contributors in their communities. The proof of work that shows grant reviewers we were never just talk.
Program History →
Jamie and Sandra started #FeedAStrayADay - providing food, affection, and flea/tick medication to strays in the countries they pass through. Three-legged rescue dog Journey leads by example: you show up on what you've got, every single day.
Join the Movement →
Found on the road. Three legs. Zero complaints. Journey is the heart of Feed a Stray a Day and proof that caring more does not stop at the human edge.
Every stray animal Journey meets gets fed. Every person in the movement who meets Journey gets reminded that the smallest acts of care add up to something real.
Whether you need help, want to give, or just want to be part of something real - the door is open.
Start today. It's free.
Get Monster Management: The Daily Framework, the whole five-minute daily practice, sent directly to you. Free, from Just Care More, a 501(c)(3).
Other ways in
If you are in crisis, call or text 988 anytime. The 988 Suicide & Crisis Lifeline is free, confidential, and available 24/7.
Find people doing the same daily work at @BattlingMonsters on Instagram.
Reach us at hello@justcaremore.org. We read every message.
Just Care More is 100% funded by donors. Donate here. Tax-deductible, 501(c)(3).